About Us

Welcome to Paretto – where fashion meets creativity! 🎨

Paretto, derived from the Japanese word for ”Palette " 🎨,  embodies the essence of artistic expression and innovation. A palette, for an artist, is the foundation where they blend colors, find inspiration, and ultimately, breathe life into their visions. We resonate deeply with this imagery because it highlights the beautiful journey from simplicity to complexity that lies behind every piece of art, including the art of fashion.

Our founder's engineering background sparked a deep interest in the journey from idea to realization.  This curiosity forms the core of Paretto.

"Created from Chaos" isn't just our slogan; it's our ethos. We believe that genuine beauty arises from creative chaos.  Our fashion pieces are born from this chaos, where we find the inspiration to push boundaries and redefine streetwear.

At Paretto, we celebrate the beauty of the creative process. We believe that every garment we design carries a piece of that journey within its fabric.